Floating on the stock market is one route to freedom, but we prefer floating on pow. The Now IPO Snowboard Bindings choose the latter path, combining point and shoot simplicity with a do-everything mindset that riders of all abilities can get along with. Engineered with Now's legenday Skate Tech construction, the IPO is updated with new hardware and a medium-soft flex for maximum versatility out in the field.
Flex Rating – 5 (1 Soft - 10 Stiff)
Flushcup Technology – Designed to hold boots even without a highback, these have a flush inner surface where the highback meets the heelcup. This gives direct energy transfer between boot and binding.
Hanger 2.0 Nylon Reinforced with 30% Glass Fiber – This baseless design allows for uninterrupted board flex, with rigid I-Beam wall sections that transfer energy to the board's edges.
Post – Nylon with 50% Glass Fiber
Combo Disc – 4x4 & Channel compatible
Freewing Highback – Higher medial side follows leg angles. Pre-rotated 10° laterally. 15mm higher than original Flex Hinge highback. Lateral hook for added support. Dampens chatter and eliminates calf-bite.
SIEVA Ankle Straps – Single Injected EVA, the body of this strap is made with one-part EVA injection, eliminating any stitching and reducing gluing to less than 1% of the strap area. A nylon webbing that is strong, durable, and flexible is inserted in the body of the strap at one end and sealed by a micro-injected logo.
3D Contour Toe Straps – If it's grip you're after, look no further. This strap is not only super grippy, but it is also moldable and can be used either on the tip or top of your boot.
Hinge Connector – A minimalist but strong hinge design allows your straps to move out of the way, with a stop mechanism to prevent them flopping around.
NOW Tool-less Adjuster Straps
PA66-GF Buckle Levers – Made with the same high grade nylon and glass fiber blend found in Now posts and discs. This material is light and strong.
Skate Tech – Inspired by how easily and efficiently a skateboard turns, major components of Now's system mimic both the function and description of skateboard trucks. The Hanger powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW Bindings bypass the middle of the snowboard and direct your energy right onto the board's edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.